How to Monetize a Blog in 2020 (12 Profitable Strategies)

Learning how to monetize a blog can be tricky. So sit back, relax and learn the tricks of the trade.

How to Monetize a Blog

Blogging is fun.

Everybody’s doin’ it!

In fact, its one of the first things people do when they enter the online world.

People pop up a blog and start sharing their thoughts about everything under the sun: from life experiences, friends & family, worklife, or even a niche that they’re interested in.

It’s a blast!…

It’s a great way to release your thoughts!…

It’s exciting and even addictive!…

That is until the excitement dies down.

But for many people, blogging can get kinda old after a while…when you’re sitting there banging out post after post and not even making enough money to buy a lollipop. That sucks!… no pun intended.

Well if you’re one of those people, keep reading this how to make money blogging guide.

First and foremost, you need to get a focus for your blog: a niche.

Because if your blog is scattered all over the place with posts about everything under the sun, then quite frankly you’re just can’t expect to make very much money (or any at all) by being positioned that way.

So the first thing you need to do is stop sailing aimlessly and get some direction by deciding on a niche for your blog.

This will clear the pathway for you to attract the targeted visitors to your blog who are actually interested in the focused subject matter that you’re blogging about.

And hey, if you can help them out them out, then they’ll be naturally be drawn to check out the products and services that you recommend. And before you know it ~ ChaChing! you’ve made a sale! (or generated income in some other way).

So with that said, let’s jump right in shall we?!

12 Ways to Make Money Blogging in 2020


1. Make Money with Ads

A common way to make money blogging is just to build up your content and traffic and then put some ads in or around your content. It’s really that simple. You can apply to different ad networks to start monetizing your blog. The way it works is that these networks will pay you whenever someone clicks on your ads. Or either they’ll pay you for the amount of impressions your ads receive.

This can be a great way to monetize your blog if you have a good amount of traffic, but if you don’t then it can be a slow and long road to blogging profits.

So it’s best to start building up some type of traffic and trust with your visitors first, before even thinking about hitting them with any obvious ads.

Here’s a few ad networks that are fairly easy to get started with:

2. Start Affiliate Marketing

Basically with this method, you’ll simply be referring products or services from different companies. And then when you make sale or generate a lead for them – BAM! you’ll earn a commission. Most affiliate programs are members of larger networks that you can apply to. And some companies run in-house/private affiliate programs (in which you’ll have to search a bit deeper for and contact them directly to join). Overall, affiliate marketing is a very popular strategy on how to make money from your blog. To help you get started, here’s some popular affiliate networks for you to explore:

3. Publish Sponsored Reviews

Companies need promotion, no doubt about that. Therefore, some companies may be willing to pay you to write a review about them (or their products and services) on your blog. The whole idea is that they want to tap into your targeted audience.

They recognize that your audience is in alignment with their brand. And they’re hoping that when you post a review about them, it will connect with your visitors and attract them their way.

Sponsored reviews usually pay a flat fee per post and give you the freedom to voice your honest opinions. This is a great way to produce content for your blog while making money at the same time.

Here’s a few sponsored review networks for you to check out:

4. Publish Sponsored Links

Also, many companies or individuals would be more than happy to get a sponsored link on your blog (perhaps on your sidebar or in some related content). So what you can do is simply publish their banner or links on your site, set the desired time and length of publication, and be done with it.

That’s basically all you have to do to earn money with sponsored links. There’s even networks set up to streamline this process for you. Or you can handle it yourself. It’s not hard.

Here’s some resources to get started with sponsored links:

5. Accept Guest Posts for Pay

Perhaps you’ve received some inquiries from people wanting to post a guest post on your site.

But maybe you don’t need any help with content creation right now. Or just don’t want to open your blog up for free guest posting.

Well that’s OK.

It’s your blog, and it’s your prerogative to decide how you want to operate it. So if you want to charge people to have one of their posts published on your site, then go right ahead. You can offer them a fair price to publish their post. It could be for the life of your blog or for a limited time. That’s for you to decide. You can handle this yourself or tap into a guest posting network to attract more posters and streamline the process.

Here’s a few guest posting networks for you to explore:

6. Develop a Lead Marketplace

Depending on your niche, you could set your blog up as a lead generation marketplace. There’s hungry businesses every single day just scrambling to get their hands on fresh quality leads — and they would gladly purchase this valuable data from you. So don’t think for a moment that there isn’t a market for this. This usually works if you’re blogging about something related to the B2B market.

7. Become a Consultant

And hey, if you’re an expert on your blogging subject (or at least know more than most), then I’d be willing to bet that some of your readers and followers would be willing to pay for you for your knowledge. You could coach them one-on-one, or as a group. You can do it online or off. This is your perfect chance to get paid while making a difference. Teaching someone a new skill could change their life and at the same time put money in your pocket. What could be better?

Here’s 3 good articles on how to start a consulting business:

8. Build Your List

If you haven’t done so already, then I strongly urge you to start building your list! This is a classic and staple strategy on how to monetize a blog. By providing your subscribers with helpful content on a regular basis, this will help you to solidify their trust. Then they would have no problem taking you up on the products & services that you recommend. In fact, with a good list you can expect to earn around $1 per subscriber per month. This tends to be the industry standard (but of course can vary a bit depending on your niche).

Here’s a few email services to get you get you on the fast track to list building:

9. Create a Product

Have you ever thought about creating your own product? Do you have enough knowledge in your subject area to do so (or willing to research and learn the necessary information)?

If so, product creation may be just the thing for you. Yes, it’s more responsibility, planning and investment on the front-end. But this gives you full control over your product or service on the back-end. Now instead of marketing someone else’s product and only getting a slice of the pie, you can have the whole pie.

You won’t have to abide by anyone else’s rules, and you can keep all the profit being that you’re the product creator, not just a marketer.

But product creation is definitely not something to play with. You could wind up losing your shirt if you don’t know what you’re doing. Not trying to scare you, but if you’re gonna do this then you had better be prepared to roll up your sleeves and put in the work.

Most people don’t even think about going down this road until they’ve gained some solid experience marketing other people’s products. In fact, many new products and services were born from someone seeing the need to improve upon an existing product in the marketplace. As the saying goes…”Build a better mousetrap, and the world will beat a path to your door”.

So, if the product creation bug has bitten you, then perhaps get started by simply compiling some of your best blog posts and turning it into an eBook or eCourse. Something to think about eh?

10. Accept Donations

A simple way to make money blogging is by simply having your readers support you. This method doesn’t rely on any ads, sponsorships or anything. It’s just sheer appreciation from your visitors. People tend to be motivated to support those who help them. So by providing consistent and quality content, you’ll build up your tribe. And your tribe will be motivated to lift you up and support your work with donations.

Here’s a few ways to accept donations on your blog:

11. Tap Into Your Blog’s Magnetic Field

That’s right. Use your blog as a magnet to attract clients who need great writers. Your blog can be the ultimate portfolio for you. Just think about… it contains a ton of your work, thoughts and views all rolled up in one. It’s actually better than a resume. So this is enough to land you some new gigs, attract paying clients, and possibly even land you a job or career with a company (if that’s what you want). The bottom line is that you need to start looking at your blog as not just a blog, but a vehicle. A vehicle that can drive you forward and open up unlimited doors for you. You see, your blog is an asset. It’s like the gift that keeps on giving.

12. Flip Your Blog

Yeah, just say F’it! Everybody’s not cut out to be a long-term blogger. After all, it’s not just all fun and games. It takes a lot of work and commitment to be consistent and successful blogger. So you might find that the best and easiest way for you to make money blogging is by just to stop blogging.

Yep, you heard that right. Just stop blogging. What I mean is, maybe it’s best to just build your blog up to a certain point, and then let it go. Just sell it! Not a bad idea if you think about it. As I’ve said, continuous blogging isn’t for everyone, and instead of abandoning your blog and letting all that hard work go to waste – you could just turn it over to a new and owner who’s motivated to take it to the next level. And then hey, you can get your cut and then sail off into the sunset to do other things.

Site flipping is big business these days, so there’s definitely a market for flipping blogs for profit! In fact, blog flipping could even become your new business model. Just building them up to a point, and then flipping them! There’s even marketplaces set up to assist you with this.

Here’s some flipping resources for you to check out

Well there you have it: 12 Profitable Strategies on How to Monetize a Blog in 2020. Although there’s definitely other ways that you can make money blogging, hopefully this writeup has given you some fresh ideas on how to monetize your blog effectively.

So start testing out these money-making blog strategies immediately to find out which ones work best for you.

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